Communications Professional
About + Why Me?
Whether you need private media training or another strategic mind on your growing communications team - or a full-day workshop on best communications and marketing practices for your organization - my agile and vast expertise is yours. Everyone needs help - it's okay.
My positive, supportive, and teamwork-focused aesthetic means I'm there to help your goals, play well with others, and foster energy and focus.
- Creative, insightful, and synergistic + fun and easy to work with!
- More than 10 years of strategic communications, marketing, and development experience and the intersections thereof
- History shifting cultural attitudes and behaviors for many products, causes, education, elections, and other goals
- Vast talents and skills with social media, media relations, web design, email marketing, and ads (whether for a crisis or not)
- Expertise with advanced graphics and video tools (and common office apps)
Let's get the conversation started.
Need a Strategy?
Every house has a foundation. The concepts below are approaches for building, revising, and applying earned, paid, or crisis strategies (or some combination thereof). They may be for a whole campaign or program, a specific communications channel, or a unique objective.
In the Beginning
"Don't Know Where to Start" plan. Audio or video conference to hear about your communications needs, then receive expert advice for how to move forward with an initial strategy.
In a Crisis
Need an extra spokesperson? Quick 30-minute consult? Help changing the story? From solving the current problem to develop more long-term messaging, resources, and trainings for any crisis that should arise, I can help you find unique, efficient, and strategic solutions.
Am I Doing This Right?
Let's add on to your existing strategy or create a new one. This can be completed in person or remotely over 1-2 sessions, totaling 2-3 hours. Get the confidence you need with the best kind of audit you will ever get in life: it comes with a new strategy full of clear, actionable solutions, points out areas needing improvement, and shows what you're doing well too.
Media Relations and Training
Broadcast interviews feeling a little shaky? Worried about your appearance? Unsure your talking points are speaking the right way? Or maybe it's time to think about you're getting the news out in general.
Media Training - Individual
Tailored sessions for you to accommodate a variety of interview styles, techniques, and skills, with empowering, motivating simulations and other exercises to do with me and at home. Best spread over several weeks / months in one hour segments.
Media Training - Team
Meant for groups that work together within an organization (or multiple organizations). Classroom or roundtable-style sessions with presentations and lessons, along with guided, supervised breakout simulations where each of your team members has an opportunity to be participants and coaches. A supportive, interactive, and team-building way to bring your co-workers closer together while growing their skills with media interviews.
Pitch and Release
Have some news but not getting it to the right eyeballs? Let me develop and execute a pitching plan that minimizes your time, sets up key interviews, and grows relationships with media. May include generation of press releases, advisories, email and phone pitches, media kits, and other supplementary creative materials.
Audit / Analysis
Everyone needs a little feedback. Whether you want a general or comparative analysis of all team members' interview appearance and techniques or just a bit of time to review your own, you are in trusted, comfortable hands. A variety of approaches are recommended, ask for details.
Social Media
It changes a ton - are you doing it right? What's the best channel to be on, and how? Where can we maximize time and resources?
Just do it.
Tackle all the fundamentals: content types, posting frequency, target markets, what channels, voice and tone, and more. - then press GO. Let's get you on the road to success quickly and thoroughly, hassle-free.
Ain't Broke, Don't Fix It?
What you're already doing may be great. It may just need a little "umph", though. Sometimes less is more, the timing is off, or the engagement style is too passive. Let's see what can be improved!
We Need Great Content.
Copy, graphics, and video aren't easy to create, especially when you're dealing with running a business in the first place. Through my various art, design, and video skills, we'll get you flying high with infographics, explainer videos as PSAs, and words that latch to the mind.
Splashy Event Stuff
Have a special event coming up? Let's make it look as great as it online as it is offline. I'll cover your event live through your requested channels, engaging key guests and providing focused visibility for its attractions. Whether it's rapid-fire tweeting, filling up an Instagram story, and/or streaming live on Facebook or YouTube, I have you (and your event) covered.
Let's get the conversation started.
Copy, Art, and Video
Tie it all together. "Make the logo bigger." Wait, what's our preferred font again? Let's get smarter about design.
Brand Identity Package
Every team has a uniform - even the spies. Let's find out the best logo, colors, fonts, patterns, letterhead, fonts, signage, and supporting art for your brand. Need a branding refresh? No problem. We'll audit and see what's working and not!
Digital + Print Graphics
Infographics, animated GIFs, educational posters, promo flyers, logos, step-and-repeats, banners - you name it, I can make it. (Oh, and yeah - I can whiten your teeth, remove a blemish, crop out the mother-in-law, all that. Got your back.)
Sick Logo, Man.
Maybe everything's working but the logo. Let's bring you up to the present with something fresh, accessible, and modern. (or, we can fix the old one to look better, make it easier to edit, and provide a little background / history to it all).
Video + Animation
Sometimes, even the best copy and graphics don't make the cut. Fortunately, short animated GIFs can pack a punch as well as a small, 1-2 minute video. Let's create something timeless and effortless from brainstorming to production and distribution.
Email Marketing
Tap into your audience with meaningful content that doesn't get lost in the 5 AM promo email jumble.
Initial Setup
Good design, list management, general setup, and legal issues are a bit intimidating for anyone starting the email marketing path - especially with a bunch of acronyms like GDPU, CCPA, FCC, and more. Let's find out where you are and where we need to be!
Make Our Emails Grow
Size doesn't matter - engagement does (it's how you use it :D). Whether you have 50 passionate audience members or 50,00, let's make sure you getting the best return on your investment with the right content, automation, remarking, sending frequency and time, and smart analytics.
Website Design
Tap into your audience with meaningful content that doesn't get lost in the 5 AM promo email jumble.
Simple and Quick
Whether you have no site currently or need a refresh, or you're big now (or about to be), let's get on your most fundamental communications channel. A variety of easy-to-use templates and interface let you take control and edit as you need.
SEO
While your social media channels and competitors have a lot to do with this, there are still many stops to pull. Starting with an assessment, search engine optimization is key to an easily searchable or stumbled-upon website!
eCommerce
Sound tricky, but it's simpler than ever to manage. And it's not just about sales - it's about experience, education, and even a bit of patience. In the meantime, we'll work on your earned and paid media tactics too to build a vibrant customer base.
Add a footnote if this applies to your business
Contact Me
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